Author Archives: Sarah Forsterling

About Sarah Forsterling

Part of the @Yammer team in Australia, connecting people & making great things happen. Love traveling, bicycles, photography, languages & international supermarkets. Passionate about leveraging digital for social benefit. Encourage inspiration exchange over at @DonateADesk .

Remember: A good chef always tastes his cooking.

For most things in life, when we have somewhere we want to go or something we want to achieve we regularly check that we are on track. We look up, see which direction we are heading in, and readjust accordingly. We want to be efficient and make sure we are on the way to where we need to be. We taste the cake mix, feel the temperature of the bath, and check google maps.

When we forget to regularly check-in we end up lost, with a bland cake and scolded toes. I hate it when that happens.

When we look up out of our narrow hole of concentration we realise we have gone way off course.

So why has software development traditionally been different?

Long product release cycles, no check-ins, few iterative changes and rarely developed with the end user in mind. Then they wonder why people don’t use the product.

Last week I was chatting to a man at the Connected Enterprise conference in Melbourne. He was telling me how in software development 18 months is a short time between production versions. He nearly fell over backwards when I told him that Yammer releases a new version every week. That at Yammer we roll out small iterative changes to make sure the platform is always relevant and fits the needs of the end user.

To stay relevant you need to be agile. You need to adapt to the evolving environment. A few whispers on the street last week about how Yammer’s development model is being leveraged. Exciting.

On another not-so-agile note, I did a triathlon the other weekend. Like in everything, one of the key things to remember is to look up every five to ten strokes to check your line. I got carried away, relaxed into a rhythm, felt the water between my fingers, steadied my breathing and felt like I was moving fast. When I looked up I was no longer swimming towards the buoy. It was almost as bad as when I forgot to add the sugar to my chocolate cake. Lessons learned. Agile is awesome.

 

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100% Adoption = Invisibility

Adoption is something that we do with purpose and acknowledgement. We adopt a new technology, device, way of being. As something sweeps through the adoption curve there are the innovators, the early adopters, the majority and the laggards. Initially you notice the physical signs of adoption – the iPads, the bikram yoga studios, the free wifi signs, the quinoa on the menu. But as these trends gain momentum we not only adopt but also adapt. We become less aware of these physical signs of disruption as they become part of our norm.

As something increasingly becomes more visible in our lives it simultaneously becomes invisible.

Take the internet for example. With smart phones, the accessibility of wifi networks and advertising calls to action we are constantly surrounded by and reminded of the internet hundreds of times a day. The connection to the internet itself however, is almost invisible. Previously we accessed a dial up connection from the home or office by a desk top computer. Now you turn on your phone, iPad, or laptop and are immediately online without even being made aware of the necessity to connect. The internet is just there. Invisible.

Everyday I work with people that are rolling out Yammer across their organisation. They are building it’s visibility across departments as the place for communication and collaboration. The concept of an enterprise social network is powering through the adoption curve. It is currently disruptive and visible. But once it reaches the point of full adoption and it becomes the place of familiarity that people go to get work done, like other things that reach saturation, it will become invisible. The platform itself dissolves into the background and it is the conversations, the content and the people that are the central focal point and become visible. People forget they are using an enterprise social network, they are just working in a collaborative space and better connected to their colleagues than ever before.

If full adoption equals invisibility how does a technology or product continue to be disruptive once it has reached 100% adoption?

They continue to innovate and evolve. Yammer for example, releases on a weekly development schedule. They push people to adopt and adapt. They don’t sit back, relax and bask in the invisibility.They keep pushing the boundaries. You remain invisible for too long and you become irrelevant.

 

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A man at a pink ribbon breakfast is a valuable commodity.

Yesterday morning I went to a pink ribbon breakfast. A great event for a great cause.

Many intelligent, inspiring and strong women in the room and on the panel. The discussion was around what we can do to improve the lives of women. The conversation flowed across broad aspects of various women’s lives. From in the Australian boardroom to in a primary school in Afghanistan. Having just handed in an essay on the gendered dimension of development for my Masters they were conversation points that really resonated with me. But for some reason I found myself looking around at the handful of men in the room.

As these amazing women talked about education and empowerment of females I wondered what the men where thinking.

As the conversation moved to the need for boys and men to grow up on a foundation of respect for women and an understanding for shared home responsibilities I was trying to picture how the men in the room felt listening to this. I watched a man fiddle with a pen, another check his phone and one massage a sore knee. I don’t know why but I felt uncomfortable for these husbands, sons and fathers.

I wholeheartedly agreed with all the points that the women said. But I really wanted to know what the men thought too. And I didn’t. Having an all women discussion about the plight of women felt one sided.

I found myself walking away wanting to hear the male opinion.

Knowledge and education does enable empowerment. But equality is not one sided. To attain equality and improve the lives of women we need to hear the voices of both genders. The men who show their support for attending a pink ribbon breakfast dedicated to improving the lives of women are the ones we  should also be hearing from. They have the potential to influence and encourage their male counterparts to promote a respectful, empowering and equitable society. These men are half the solution to improving the lives of women. They are valuable commodities.

If you are a man who went to a pink ribbon breakfast you are awesome and I would love to hear your thoughts and experience.

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Building relationships: You can’t high five in the cloud.

Last week I was over in San Francisco for work. My brother commented that it was interesting that a company which is all about enabling online connections and collaboration still flies us across the world for real in-person trainings with our US based colleagues.

He thought that we should be able to gain the same experience using online tools as we would receive face-to-face. In a way, I guess he was right. We should be able to. But even with all the awesome tools now available we can’t.

There is an honest freedom in the connection associated with invaluable face-to-face communication.

The subtleties of body language and the recognition and understanding that can not occur through Skype, Go To Meeting, or email are imperative to building a relationship. Sure there are lots of ways that technology has enabled these new communication mediums to replace excess meetings and create efficiencies of collaboratively working across time zones.

But to build actual relationships we still need some real-life human connections which can only occur the old fashioned way.

And we need these both at work and in our personal life.

A good friend of mine recently moved across the world. We try to Skype regularly, comment on Facebook photos and follow each other on twitter. But it aint the same.

She wrote a great blog post recently about relationships and how they are an essential part of staying healthy – for both our mental and our physical well-being. That these real life interactions have a direct effect on our overall health. Something that does not occur via the typed or projected kind of communication.

Healthy people make better friends and better employees.

To be healthy in both your professional and your personal life you need strong, honest, and real relationships. These can then be reinforced and developed through online communication, but without the real-life interactions they become stale and hollow.

As an organisation that lives in the cloud I think it is fantastic that my work still values the true importance of building these real relationships. Because of this I can communicate online with ease and familiarity building on the foundations established face-to-face.

Technology and the cloud is changing the way we interact and communicate. But you can’t shake hands, drink a beer or high five up there. That’s what keeps you healthy and is how all the best relationships are solidified right…?

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I value the knowledgeable community at my fingertips.

Earlier in the week I wrote about the power of community and how it had the impact to change a girl’s life. The strength of an active and engaged community is invaluable. Whether it is for serious life changing impact, or small trivial problem solving.  The other day I was once again reminded of how much I have come to rely on the advice and opinions of my twitter pals.

I had a problem. I needed to find a marathon friendly school dress. After a fruitless weekend searching Dimmies, Target and numerous op-shops I felt deflated.

So I posted it on twitter.

Within about 5 minutes this is what I got…

So many genuine offers of advice and assistance. It was amazing.

An engaged community, ready and willing to share their knowledge. So why doesn’t everyone see this value?

Everyday I still have the same conversation with people about the value of social media and in particular twitter. Why would I want to know what everyone had for lunch? As many of us know, this does not define twitter or the reason that the majority of people on there now use it as their number one news, information and knowledge source. You have direct access to politicians, journalists, athletes, chefs, specialists of all and any fields. It is real and real-time. And as I experience every day it is a valuable and wise community. One that is even willing to help me locate my perfect marathon dress. Awesome.

Without twitter to connect us this level of open communication and knowledge sharing would not be possible. Many minds are always better than one.

I did end up finding my school dress. The lovely guys over at One Girl actually sell Action Kits this year – which Chantelle shared with me… on twitter.

The dress still needs to go through my sewing machine and hopefully come out the other side fitting perfectly with no ability to chafe. But I am almost all set. Thanks to the responsiveness of my valuable online community.

My Do It In A Dress Action Kit arrived in the mail today too. Woohoo! Check it out…

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Commitment, community & generosity change a girl’s life. And all in one week.

On Monday this week I handed in an essay for my Masters. The topic was on the importance of gender and the education of women in development. On Tuesday a friend of mine asked me to participate in One Girl’s campaign, Do It In A Dress. On Wednesday I committed to running the Sydney Marathon in a school dress (on my 30th Birthday).  On Thursday my lovely family and friends had donated enough money to send one girl to school in Sierra Leone. Today is Friday, and I am feeling rather overwhelmed about how much can be achieved in one week. Commitment, community and generosity is amazing.

So this is what I say about me and my commitment…

I love to read books. I love to write blogs. I love to run. I love being empowered to make the decisions that affect my life. And I am about to turn 30.

For my birthday I don’t want presents or champagne. Instead, I am running a marathon in a school dress and asking all my mates to give $10 to help send girls to school in Sierra Leone.

I am running the Sydney Marathon on September 16th – which happens to also be my 30th Birthday. I want to turn 30, being fit, healthy and in control of my life. Things which would not have been possible without a good education.

Knowledge and education change the world and no-one should miss out on this. By wearing a school dress for the Sydney Marathon I am going to help give girls in Sierra Leone an education. The school days are never over, and for girls in Africa it has only just begun.

I am going to turn 30, being hot, sweaty, red-faced and thanks to an awesome community, being proud to have helped share the joy of education with deserving girls.

If a woman is educated, she is empowered to participate in political discussion, family decision making and be an active citizen in society. In Sierra Leone a girl is more likely to be sexually assaulted than go to school. Education can break the cycle of poverty and give a young girl the opportunity to take control of her life. I figure that is worth wearing a school dress for and if I need to run a marathon in it so that people take notice of me, then I can do that to. It’s a challenge but one that I am up for.

You can check out my profile page and if you have to feel like supporting me you can do that over  here too. Thanks!

Support Sarah‘s Do It In A Dress Marathon

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Has our accessibility made just ‘dropping in’ unacceptable?

I was chatting with a friend of mine the other day and we were talking about community spirit and friendship. Not the online community type but the real life, borrow a cup of sugar, walk straight through the front door type. He said that real community comes when people just drop in unannounced. I think it’s true. And these days it is rare.

It’s so easy to find out if someone is home that you don’t need to go and knock on the door.

People, and their locations are so accessible. You can see their foursquare, their path or even just call their mobile. You don’t need to waste time going over to someones house with the risk that they might not be there.

At the same time, I find myself not just ‘popping in’ if I happen to be going by. This whole accessibility thing has made me feel like I should always check first… because I always can.

That the unannounced drop-in is almost no longer acceptable. 

This is sad. There is something unique in the sincere friendship of the unannounced drop in. That you know the person on the other side of the door will welcome you – even if you have caught them in the middle of cleaning the shower, watching a movie, or drinking alone. You get people as they were. Going about their daily activities behind closed doors. That’s community spirit. Being able to trust the unpredictability of friendship. The online version is much more predictable and measured.

I like unpredictability and so I am going to work to add the unannounced drop-in back into my life and not left it fall off the IRL radar.

What do you think? Is the unannounced drop-in still acceptable?

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No debate. Just sweet smiles between bikes and cars.

I love my bike.

For Christmas last year my dad gave me an IOU voucher to do up my old bike. And he did. New breaks. New cables. New tyres. New seat. New colour. I chose green. It’s great. It takes me to work. To the market. To the pub. Through the rain, the wind and the sunshine. Always for free and always on time. There are the the odd moments of abuse when he pops a tyre or snaps a break cable. But I forgive, fix, forget and get straight back on. I ride on bike paths and on the road. I have three bikes. I ride slow in cool clothes on my cruising green machine and I ride down beach road in lycra on a bike that cost me too much. I also own a car.

I have a little yellow thing that some Japanese company pumped out in 1991 and it’s called Bertie the Banana. He is a cool car. I like to drive him.

Even though he doesn’t get out that often, the admiration I have for my bike and my car is almost equal.

When I am driving I get frustrated by cyclists that run red lights and don’t use arm signals. They give me a bad reputation. As much as I feel unique and special when I am on my bike, to drivers, we are one. We are bikes. So when I am on my bike I always smile at cars. I always let them go first. I apologise – even when I am right. I want to bridge the divide and foster mutual respect for each of us.

I am sick of the driver-cyclist divide. The debate is tiring – I am on both sides – and I am not sure my smile and friendly cyclist attitude is having much impact.

So lucky there are people giving more than a sweet smile to oil the creaky love between cars and bikes too. These are two of my favourites:

* Cycle Space: Today I funded a project on Pozible called Cycle Space. It is a book which connects cycling, architecture, design and urban planning to create healthier and better looking cities. Awesome.

* Why do you Ride?: The other week I supported the Why do you Ride blog by being profiled about what keeps me on my bike. It is a blog dedicated to sharing the various reasons people choose to ride a bike. No preaching. Just nice, honest snapshots.

Time to move past the debate between bikes and cars. Just accept we are both on the road and make roads that accept us both. Done.

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Why I like excessive realness in our dynamic digital world.

Most of the time I like things that make life easier. Simpler. More organised. More efficient. Tram tracker, VISA pay wave, Evernote, elastic laces. All nice little creations that make it that much easier to get things done. But sometimes the best part about things are when you have to work for them. When you actually enjoy the process and don’t necessarily want it to pass by any quicker or be any less memorable.

I like peddling my bike and would never get one of those ones with the lawnmower motor. I like grinding my pepper and slicing my bread and the electronic version of both those items will never find a home in my kitchen. I like real herbs and spices and not the kind that come in a handy bottle and last way too long. I love loose leaf tea made in a pot and real coffee ground and brewed. Even though all their efficient new age cousins would save time and energy – I don’t want them.

The time that goes into riding my bike, cutting my bread, grinding my pepper and making my tea is time I enjoy.

I like being efficient and fitting lots in. But I don’t want all those everyday moments to go past so effortlessly and efficiently that they happen without me remembering them. Tired legs, wonky bread slices and tea leaves in my cup make me feel alive.

I live the rest of my life online, in a space that is evolving at such a rapid pace that I need the apps and tools in an attempt to keep up with it. I love the excitement of digital and the real time information flow and the ease of connection with social media. But sometimes so much happens. So fast. So easily.

Maybe this is why I like the excessive realness of my everyday moments.

They are nice little reminders that there is beauty in doing things slowly. That I can balance my life embedded in our evolving digital world by keeping the other parts driven by my own human effort. That not everything is dynamic and exciting but that some things stay the same. It’s kind of a relief.

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A healthy dream check.

I love dreams and people who aren’t afraid to share them.

To divulge your deepest hopes and desires takes guts. When you open up your dreams to others you are also encouraging the extent to which you have accomplished those dreams to be put on a realistic scale. It shifts your dreams from up in the hazy, day dreaming space in your head to the action orientated reality. It forces you to think about who you wanted to be and who you actually are. To honestly ask yourself if what you are doing and where you are is what you want to be doing and where you want to be. This can be scary. No-one wants to realise that they are heading in a direction they didn’t want to go, doing something they don’t like and living somewhere they hate with someone they don’t love.

But this is why the intersection between dreams and reality is important.

Scary yes. But totally worth it. Some people like to call them reality checks, but I think dream checks is better. Not prioritising that you are being realistic but prioritising that you are living your dreams. Dreams are realised, they change, they evolve, they adapt. So thanks to the inspiration from Kyle, Richenda and Rachel – who all wrote about their dreams, today I am having a dream check.

Sunrise cartwheels on the beach in Thailand.

When I was about 10 I decided I was going to be the sports physiotherapist for the Australian Olympic team.

I would work once every four years when the Olympics was on, I would get to travel the world, and in between I would have a family and be a writer. Easy. I had the best plan. I would be perfect for this life. My whole child hood I was either playing sport or reading books, writing poems and talking. My school reports alway said I was good at spelling and sport but talked too much and was a little bossy. However, when I was in my last years of senior school and started doing work experience, physiotherapy all of a sudden stopped appealing.

It seemed too much of a distinct, definite and decided career path for me.

Instead I began coaching kids in all types of sports and did a science degree and a commerce degree. I travelled lots. Read lots. Exercised lots. Talked lots.

Although I never became the physiotherapist for the Olympic team (note that I wanted to be THE physio not just one of…) I do feel content with achieving the reason behind that. I wanted to understand the human body and be surrounded by inspiring people who are driven and challenge themselves. I wanted to encourage people to live happy, healthy and active lives. And I wanted to travel. Over the past decade I have coached, encouraged and motivated children and adults to row, ski, run, play netball, do aerobics, attend spin classes and just do stuff. I have also travelled all over the world, met my perfect man and through a degree in human physiology and neuroscience, I get some of what makes the amazing human body tick.

Me and my perfect match at amazing Palmyra in Syria in 2008.

Along the way I also realised that not everyone has the opportunity to live a happy, healthy life.

So this was my next dream. I wanted to help make the world a better place.

I started a masters in international development and spent the next few years managing everything digital and social at Save the Children Australia. I wanted more children to know the feeling of being happy and healthy. To grow up running around outdoors, eating nutritious food and having a family that encourages and supports you to live your dreams. It sounds corny, but I wanted to be part of changing the world. And I was. And I still am. After a few years in the non-profit sector I realised you do not need to work for a development organisation to change the world, and that perhaps it was not the most effective and efficient avenue for me. That my skills, knowledge and passion could have more impact elsewhere.

Today technology is the catalyst for change.

So now I am connecting and empowering people in companies, governments, universities and non-profit organisations with Yammer. We are enabling people to do their job better. They can find information faster, work more efficiently, share knowledge easily and collaborate effortlessly so the bigger problems are solved. Yammer is changing the way organisations work. And that is changing the world. It’s exciting.

I don’t feel like I am done with this dream just yet so I am going to keep on chasing it. I want to be part of technology making the world a better place, by connecting and empowering people. While I do that I am going to write and run and encourage others to do the same. Sounds good for now. But you never know, tomorrow I might wake up with a new one. I love dreams.

Have you had a dream check recently?

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